Practical guides for anyone taking a shop online — what to set up first, how cash on delivery really works, and how to get found on Google.
Most Pakistani sellers start on social and stay there. Here is what each channel is genuinely good at, what it costs you, what you are left holding at the end — and why the answer is almost never just one of them.
6 min read
Your courier decides how many parcels arrive, how quickly you get paid, and what a refused order costs you. Here is how to compare them properly — the numbers to get in writing, and the test to run before you hand over your whole volume.
7 min read
Most SEO advice is written for sites with a marketing team. This is the short version for a shop with fifty products and no budget — what moves rankings, and what is a waste of a weekend.
5 min read
Since the Finance Act 2025, couriers and marketplaces have to check that an online seller is registered, and to deduct tax on what they collect for you. Here is what that means in plain language, and what it does to your margin.
6 min read
COD is how most of Pakistan shops online, and it quietly decides whether a store is profitable. Here is the money flow, the real costs, and the handful of habits that bring the return rate down.
4 min read
What it actually takes to go from a WhatsApp catalogue to a proper storefront — the decisions that matter, the ones that can wait, and roughly what each step costs.
6 min read
Our case studies walk through a finished storefront end to end — the theme, the catalogue, the checkout and the SEO behind it.
Read the case studiesPractical guides on selling online in Pakistan — pricing, delivery, and what actually converts. No spam, unsubscribe any time.
